The company started as a family business. The owners Brian and Jean King started from the garage at home along with a mini van no bigger than a shoebox as the company van. The first order for stock was £291.66, now the company places substantially larger orders.

In 1990 we brought the old run down butchers shop in Blundeston, it had been empty for 5 years and some 17 years later we still occupy that very same building. The shop has been expanded and tripled in size and includes customer parking facilities and a 1st floor area that offers a training room which is availble for hire.

Brian and Jean have decided to take a break from the company and it was initially for sale. After a series of discussions Paul decided to take over the business. Paul's goal is to keep going for another 25 years, continuing to offer excellent customer service.

2008 will see the launch of a new spa and hot tub range thus enhancing the extensive range of products available. The diving side of the business will also be expanded  under the "Dive Down To Kings" slogan, offering anything from a fin strap to diving holidays.